First Pharma is an Australian owned and managed Pharmaceutical company created to provide valued products to consumers in Australia and the Asia Pacific markets. We add value in everything we do, and we only produce and market health care products which add value to people’s lives. We strongly believe that by focusing on valued health outcomes we will reward consumers and investors. We are an experienced team of senior pharmaceutical executives and financial investors who will make First Pharma a respected and trusted player in health care. We have established brands in pharmacy and more products in the registration phase.

Australia is our core market, however with our experience we will add value to brands in Asian markets also. All these markets are different and require expertise and planning, we have the team and the partners to do it. Our business model is to grow by acquisition, investment and partnering – with a lean structure which ensures maximum return for our investors and partners.

We acquire brands, or good potential brands, which need extra effort to increase value. We do not limit ourselves to specific categories or indications, we believe that high quality pharmaceutical sales, marketing and investment are our core skills and these can be applied to all areas. We will invest in our own brands, or those of our partners, to maximize the value. We invest our sales and marketing dollar where we will get maximum return.

And our investors are hungry for more brands, our investment plans are well established and we are already openly reviewing products to partner or acquire. Creating greater value from health care brands is what we do – contact us if you want to discuss how we can do that for your brands.

Who we are.

First Pharma is a group of experienced pharmaceutical executives and investors committed to providing value to the consumer whilst actively searching for new opportunities throughout Australasia.

Andrew Howden

Executive Chairman

  • Senior executive with extensive global experience in the Pharmaceutical industry. Significant experience at building strong brands in OTC and ethical markets.
  • Broad leadership and strategic skills to drive market leading results from senior management teams across numerous cultures in Asia, Australia and Europe
  • Board level experience as a CEO and Director for Listed and Private Equity owned companies across Asia and Australia
  • Previously CEO of iNova Pharmaceuticals – backed by Ironbridge and Archer Capital. Grew OTC and Rx portfolio in Australia and Asia to over $200m and led sale to Valeant in December 2011.
  • BSc and Masters of Commerce (UNSW) and MAICD

Justin Ooi


  • Deep experience gained in Senior Leadership roles across Sales & Marketing, Finance and Business Development in AstraZeneca
  • Over 20 years in the Healthcare space, predominantly in Australia but also in a Regional capacity across Asian markets
  • Audit Committee and Board memberships in Australia and various Asian countries (including a listed entity in India)
  • B Comm, CPA, AAICD

Troy Guthrie


  • Extensive experience in the Pharmaceutical industry with various Marketing, Sales Management, Business Development and more recently General Management positions within pharmaceutical companies such as Schering-Plough, AstraZeneca, Mundipharma and Stiefel a GSK Company
  • Over 20 years experience in both the primary care and pharmacy (OTC) settings
  • Troy brings the start up experience and brand experience from the Pharmacy division of Link to further drive this venture
  • BCom and Masters of Management (MGSM)

Rewa Mahoney

Commercial Director

  • Pharmaceutical industry experience primarily working in Business Development, Licensing, Commercialisation and Operations with the companies, Luminarie, Aspen Pharmacare and Glenmark Pharmaceuticals in the United Kingdom, Europe, Australia and New Zealand.
  • Co-Founder of Luminarie an innovative OTC and consumer healthcare company with operations in Australia and New Zealand.
  • Experience of working within the New Zealand start-up, and investment area through the business incubator Creative HQ.  
  • Bachelor of Arts with first class honours (Victoria University), Masters of Arts (University of Canterbury).

Mirco Meyer

Sales Director

  • In depth experience in the pharmaceutical industry working in different functions including Business Development (OTC & Rx), Project Management, Hospital Tender Management and Sales within Aspen Pharmacare and Luminarie.
  • Previous background in consulting working on performance analysis projects and implementation of solutions to increase health outcomes at PriceWaterhouseCoopers Healthcare Consulting.
  • Set up the sales channel for Luminarie and established their products in the market.
  • Master in Healthcare Management / Health Economics (University of Bayreuth, Germany).

Doc Klotz

Non-executive Director

  • Managing Director and Chief Executive Officer of publically listed Eclipx Group (ECX.AX)
  • Eclipx has turnover of circa $1 billion per year and has a portfolio of $1.8 billion assets under management or financed primarily in the vehicle and commercial equipment leasing sectors in Australia and New Zealand
  • Over the course of 25 years, Doc has a proven track record of delivering significant increases in shareholder value
  • Public company experience in the Financial Services and Travel industries and the US and AU/NZ markets
  • Doc is an active angel / strategic investor in a number of companies in the area of technology, pharmaceutical and financial services

Paul Evans

Non-executive Director

  • Paul has 25 years of private equity experience with 3i in the UK and with AMP, Gresham and Ironbridge in Australia.
  • After six years as a Director of AMP Private Equity, where he led several of Australia’s leading management buyouts, Paul left to join Gresham in 2001 as a Director.  There he led the A$252 million buyout of car parts group Repco in 2001
  • In 2003 Paul became one of the Founding Partners of Ironbridge and has represented the Ironbridge Funds on the Boards of Mrs Crocket’s Kitchen, Barbeques Galore, iNova Pharmaceuticals, Recreational Tourism Group and BBQSAM
  • Paul obtained a first class Honours degree in Modern Languages from Cambridge University.  Paul is a former Treasurer and Council Member of AVCAL (Australian Private Equity and Venture Capital Association)